BioWare is the award-winning developer that has created some of the world's best-selling titles including the Baldur's Gate and Neverwinter NightsStar Wars: Knights of the Old Republic, the 2005 RPG of the Year, Jade Empire and the recent global hit Mass Effect. series, the 2003 Game of the Year,

 The relationship with BioWare reinforces SEGA’s increased emphasis on Western content development for Western audiences. In the past few years SEGA has announced partnerships with developers Bizarre Creations, Gas Powered Games, Monolith Productions, Obsidian Entertainment, Planet Moon Studios, Pseudo Interactive and Silicon Knights. SEGA has also acquired development studios The Creative Assembly, Secret Level and Sports Interactive as well as creating the SEGA Racing Studio.